About Us > About the Founder

Diana Chou

Founder of Sino Private Aviation (HK) Limited
Founder of Aerochine Aviation Limited
Founder of L'VOYAGE Limited


Diana Chou is the first woman to sell private jets in Asia and has shaped the development of this industry for over 15 years.

Apart from founding private jet sales business Sino Private Aviation (SPAL) in 1999, she pioneered the sales of heli- copters in China through her company Aerochine Aviation, which in November 2014 signed an MoU with the Ningbo International Airport and Logistic Administration Committee in establishing the region's first world-class rotary wing MRO facility at China's Ningbo International Airport, expanding the company's operations from helicopter sales to mainten- ance service slated to be operational by 2015.

In 2013 Ms Chou founded bespoke business aircraft charter service L'VOYAGE to provide services using existing clients' underutilised inventory and to introduce future clients to unprecedented private travel experiences. L'VOYAGE's standard operating procedures ensure that safety standards are of primary concern and the company is the first WYVERN accredited chartering firm in Asia.

Ms Chou recently appointed as Chairwoman of Jetcraft Asia, the Asian subsidiary of US headquartered Jetcraft Corporation that for over 50 years has been at the forefront the business aviation market around the world.

Ms Chou is a founding member and Executive Committee Member of Asian Business Aviation Association (AsBAA). She was recently appointed a Vice Chairman of the Board of HK & Mainland International Investment Society (HKMIIS).

She is a Member of Ningbo Provincial Committee of the Chinese People's Political Consultative Conference; and currently holds office as Vice Chairman of Ningbo & Hong Kong Fraternity Association; as well as Board Director of the Ningbo Residents Association (HK); and the Ningbo Chinese Overseas Friendship Association.

Diana Chou is a Board Director of the Pacific Basin Eco- nomic Council (PBEC).

In 2010 and 2012 she was awarded Women Entrepreneur of the Year by All China Women's Federation. In 2013, The Canadian Chartered Institute of Business Administration recognized Ms. Chou by awarding her a Fellowship and designated her as Charter Manager.

Ms. Chou has a deep sense of social responsibility and sees it as an imperative to use her companies to support a number of activities including support for UNICEF's "28 days to save a child's life" fundraising campaign. Additionally, Aerochine has undertaken a scholarship program for pilots and an internship program with Hong Kong's Vocational Training Council for mechanics. She is a also Council Mem- ber of the Better Hong Kong Foundation; and the Rotary Club of Kowloon Golden Mile, as well as an Advisor for Kuo Hsueh-Hu Foundation Ltd.